Consumer’s like fresh prepared readry-2-eat and heat-N-eat Grocerant food. Thus Grocerant shoppers simply shop more frequently. In Europe consumers tend to shop more often, almost daily. And the mix between fresh-prepared and frozen is about 20-80 (as opposed to the US, where frozen foods dominate fresh-prepared 80-20 England). The grocery retailers have adapted to this with small footprint stores like Tesco’s “Tesco Express,” Sainsbury’s “Local,” and Marks & Spencer’s “Simply Food.” Now fourth-place retailer Morrison’s is putting its hopes on M-Local. The video below will give you an excellent overview of the food retailing trends at work there:
There are some interesting innovations described here, including electronic pricing linked to price changes in the main computer (the “till”), and the 4x daily deliveries. American fresh-prepared retailers are trying to stretch out “shelf” with things like High Pressure Pasteurization (HPP) instead of tackling the inefficiencies of their supply chain. Why? Consumers want Fresh. Small footprint only 3,000 SF. Now look at the offerings fresh food. This is better for you grocerant shopping. Are you ready for an tour? Contact Foodservice Solutions.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.