Is your retail foodservice chain
like a Disney Movie, where everything is happy at the end of each
movie/month? Where sales and profits are
up and your customers walk out with a smile.
Then you most likely have entered the grocerant niche. Grocery stores, Restaurants, Convenience
stores, Dollar Stores, Mobile food trucks and Kiosk are all improving the
quality of the food that they sell. The race for share of stomach has never
been at a faster or more focused pace.
Consumers want to feel connected
to you brand and your brand must remain relevant in the mind’s eye of the
consumer. The convergence of
non-traditional points of distribution, an evolving grocery fresh prepared
sector and lingering economic conditions have created the perfect opportunity
for retail food brand expansion. Drug stores and Dollar stores are now
clamoring for traditional restaurant and grocery stores customers and garnering
them with new fresh food offerings.
It’s time that brand managers
challenge the premise of all new food product ideations, pressing, probing and
prodding development teams to develop new products for each new avenue of
distribution. Brand
protectionism never works. The retail
foodservice consumer is dynamic not static and the opportunity for ready-2-eat
and heat-N-eat fresh prepared food has never been greater. It’s time to take a close look at what is
under your foodservice umbrella.
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Steven Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment