While Wawa, Sheetz, and 7 Eleven each has successfully expand into traditional QSR space with quality fresh prepared ready-2-eat and heat-n-eat food. McDonalds, Wendy’s and Chick-Fil-A are in addition remodeling stores with attributes more a kin to fast casual restaurants than traditional QSR’s.
What is really happening is a confluence of events that is culminating and driving multiple legacy retail food niches and legacy food retailers into adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; in order to maintain consumer relevance.
Successful retail food operators must leverage the 5 P’s of food marketing to build strong sales with an integrated grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part.
Here is one example, my formula for establishing customer focused price in 2012:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.