The grocery sector is garnering share of stomach via retail catering from the restaurant sector. Minnesota based Kowalski’s Markets are a great example of expanding deli section with reay-2-eat and grab-N-go foods perfect of customised family meals or heat-n-eat meals all week.
Kowalski’s Markets not only can you get Boursin Stuffed Chicken Breast, Pork Tenderloin with Lingonberries, Scottish Sea Whistle Salmon Fillet; you can have a personal Sushi Chef and Bartender at your event. Grocery store catering has come a long way.
Safeway has entered the catering market as well with a guaranteed deliver windows of 1 hour. Safeway is going to be a very serious ready-2-eat player within the catering niche. Retail foodservice success is about garnering Share of Stomach and Safeway’s team of ready-2-eat brand managers is doing an excellent job integrating the messaging systemwide and too the customers. Safeway’s Lifestyle stores are filled with cheese and wine, salads and sandwiches as well.
Tradition be dammed caterers and restaurants be forewarned the grocery sector is focusing on Take-Out, Take-Away ready-2-eat and heat-N-eat fresh prepared food. Safeway will deliver beverage and food right into your BREAKROOM. Safeway is redefining grocerant food delivery options by integrating the 5 P’s of food marketing into all aspects of its business model. So if your staff is working hard, then they deserve a treat, order fresh prepared food in from a restaurant or grocery store today.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.