It not so cold this year in Denmark now that
McDonalds is heating it up with a little spice. Customers of the Denmark McDonald’s will be the first to try their new Big Hot Jalapeno Burger or Chicken Jalapeno Burger. Made with
sliced chiles, the new additions to McDonald’s menu will hopefully signal an
openness to add more spiciness to the menu.
With a brand as large as the Golden Arches,
it’s always a hard to find somewhere test a new item. Let’s face it McDonalds has a focused yet
bland menu. With a global audience it is
hard sell to bring in an item with any exemplary amount of “heat” for fear of
alienating their customer base. We’ve seen a few LTO’S that were spicy here in
the States. I’m guessing that if it
fly’s well here it will roll out on a globally.
When the world is ready-2-eat McDonalds is
there! Jalapeno Burger Lovin it!
Here is the YouTube line to the TV commercial
running with the promo: http://www.youtube.com/user/McDonaldsDanmark?feature=watch
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