Philippines fast-food ready-2-eat giant
Jollibee Foods Corp. (JFC) has a road map for growth with a $60-million deal to
buy half of the business of a food group that operates a chain of Highlands
Coffee, Hard Rock Cafe and Pho24
restaurants across the region.
JFC has advanced $5 million to the
SuperFoods group, which very recently acquired Pho24, which has 48 stores
across the region, specifically in Vietnam, Indonesia, Philippines, Hong Kong,
Cambodia and Japan. Pho24, which serves Vietnamese dish with rice noodles as
its core product, and provides the platform for continued growth in Asia.
Highlands Coffee serves Vietnamese
coffee and ready-2-eat light meals in 54 trendy coffee shops in Vietnam. It also
sells packaged coffee through retail outlets. The combined synergy will propel
JFC to become a long term growth player in Asian retail foodservice for years
to come and the grocerant niche.
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
No comments:
Post a Comment