“Better for You” Dinner can be Seamless

Consumers can and do make better choices about food and calorie intake.  In a survey recently released titled  Seamless' Healthy Delivery/Takeout Survey found that consumers are fast becoming more aware of making healthy food choices when ordering delivery and takeout versus eating in a restaurant.  Below are some of the key findings:

People are 10 times more likely to consume bread at a restaurant than when it accompanies delivery or takeout.

People are twice as likely to order an appetizer at a restaurant than when getting food delivered.

Only eight percent of all respondents eat dessert when ordering in or taking out versus one quarter that order at restaurants.

Nearly 40 percent of respondents said that they typically order side dishes at a restaurant versus 25 percent when ordering for delivery or takeout.

No longer are delivery and takeout only about pizza and wings. More and more, people are watching their waistlines when ordering in and taking out. In 2012, Seamless customers ordered salads four times more than pizza and 16 times more than wings.

The halo of “better for you” is expanding and food retailers must pay attention to these evolving trends. The grocerant niche filled with ready-2-eat and heat-N-eat fresh prepared food that is better for you is Booming.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  

Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant