Top of the day to you! By way of introduction I am Steven Johnson Grocerant Guru at Tacoma, Washington based Foodservice Solutions. This blog focus is on my specialty: GROCERANTS.
A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready-2-eat or heat-N-eat fresh prepared food components that can be bundled into a meal.
Grocerant food refers to any retail food item that is ready-2-eat or heat-N-eat / reheat sold in a Grocery store, Convenience store or Restaurant To-go via Drive-thru or Take Away format. Traditionally these items can be found in grocery stores in the deli / lifestyle section, C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or Drive-thru or delivery section of the menu or on the website.
However around the world we are now seeing sections in department’s stores and kiosk in malls in Europe and Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts. They can be picked up at the specific unit, or delivered.
Having research, consulted and followed the grocerant sector since 1991. I again am as mad as hell at the quality, presentation and packaging options now being exhibited by some legacy retailers. I waked into a GreenWise Market grocery store the other day in Florida ordered two vegetables as a side order with an entrée they were undesirable, one simply unrecognizable. The side orders that day were so bad that I of all people would never go back to that store for anything. This has to change! My goal has been and is too assist the industry in elevating the quality, presentation and packaging of ready-2- eat and heat-N-eat fresh prepared food. My work is clearly not done.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant