Ready-2-eat and heat-N-eat fresh and
prepared take-out, delivery or take-A-way food continues to drive top line
growth and bottom line profits in retail foodservice today. Creating or
identifying distinctive differentiated food consumable’s as an entity with
identity by day part that are portable is a key driver of that success.
Understanding the unique balance between
palate, price, pleasure and the consumer’s drive for qualitative distinctive
differentiated new food consumables allows companies to identify, quantify and
qualify new regional products that become successful.
The food value proposition equilibrium for
the consumer today balances; better for
you, flavor, and traditional products all blended into something with a twist.
In industry speak, differentiated does not mean different to the
consumer it means familiar.
Cultivating a brand is more important that
managing a brand. Brands are dynamic not static, they develop and grow with/for
your clients and the consumer.
Identifying distinctive differentiated programs, positioning and
consumable’s by day part that reflect the brand, industry trends, consumer
preferences is an area of the grocerant niche that Foodservice Solutions
particularly excels.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com
or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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