Steve Ells Founder and Co-CEO of Chipotle understands the undercurrents of
the evolving retail food space. Consumers are in growing numbers attracted to
“better for you” food, bundled as mix and match meal components. Chipotle targeting consumers within the
ready-2-eat and heat-N-eat fresh prepared food grocerant niche is expanding
catering options across the US.
Foodservice
Solutions® Grocerant Guru Steven Johnson has been gathering retail food success
clues. Within the clues they discovered
some universal commonalities from those commonalities he developed, the 5’P’s
of Food Marketing. The 5 P’s are Product, Packaging,
Placement, Portability, Price.
Steve Ells stated ““We are changing
the way people think about and eat fast food by offering our customers better
ingredients from more sustainable sources in a way that is affordable and
accessible,” …“With catering, we can now better serve our customers by allowing
them to bring Chipotle into their homes, offices and schools where they can
conveniently and effortlessly share the food that they love with large groups
of people.”
If you are
interested in learning how integrating the 5P’s of Food Marketing can edify
your retail food product or brand while creating a platform for consumer convenient
meal participation, differentiation and individualization contact
us via this blog or Email at: grocerant@q.com
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