At Foodservice
Solutions® we believe that differentiation does not mean different it means familiar
with a consumer relevant twist. McDonald's is the global leader in vertically
integrating brand marketing with relevant consumer focused brand interactive
participation.
While building a
yearly marketing plan McDonald's keeps the consumer top of mind. They integrate industry leading Limited Time Offers with
new menu products. They excel at
leveraging day-part participation by age with consumer focused seasonal
activities. All the while evolving, controlling, and integrating brand
messaging with contemporized consumer relevance. If success leaves clues,
McDonald's marketing is a clue.
Understanding the
universal commonality of food consumers allows McDonald's to edify the brand
with industry leading differentiation yet ilk niche products and programs. Once
again the McRib will increase consumer top of mind awareness while
building consumer frequency.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
PRESS REQUEST:
ReplyDeleteFor a story on the restaurant quality and service aspects of supermarket deli and prepared foods departments, could I E-mail questions to you. Full credit will be given, of course.
Thank you.
Sincerely,
Bob Ingram
Progressive Grocer Magazine
Yes, I can be reached at: grocerant@q.com
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