Food retail is evolving at break neck speed and the next big thing in the niche may not be so new but rather a sector that has evolved with the consumer better than any other and is now garnering market share from all. That sector; the convenience store sector booming with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
Convenience stores have adopted and migrated to Foodservice Solutions® Five P’s of Food Marketing integrating the program system-wide and store wide. With a focus Ready-2-Eat and Heat-N-Eat fresh food sector leaders Sheetz and Wawa have created a halo of success the rest of the industry is now following. So, what clues should everyone be picking up? Here is what we think is important:
1. Communicate “fresh” everywhere by using digital point-of-purchase both inside and at the pump featuring branded items by day-part., free samples of new products..
2. Follow the leaders like Sheetz, who has had great success with their MTO (made to order) is empowering to consumers edifying the experience with customization.
3. Train employees to be inviting and service orientated a new labor matrix will be required to build success at the store level with fresh food. Focus on the mainstay of the restaurant industry QSC (Food Quality, Personal Service, Cleanliness)
4. Mix and Match bundling drives top line growth Remember that the customer is dynamic not static. Constantly refine, refresh, and revitalize your food bundled offerings and your staff’s focus.
Convenience stores just might be the next big thing in Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. C-stores leaders are evolving the face of the industry building large format stores, creating an inviting atmosphere, and creating a fresh food true destination for shoppers. Are you? Does your food brand look more like yesterday than tomorrow? If so then you are ready for Outside eyes?
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Email: Steve@FoodserviceSolutions.us for more information