The quick answer to that question is it appears that legacy grocery stores are losing market share to convenience stores and others. Fresh food focused convenience stores garner top line growth and bottom line profits while building customer loyalty according to Foodservice Solutions® Grocerant Guru™.
Today leading Convenience store operators and Grocery stores can obtain a Grocerant Scorecard or Grocerant Program Assessment from Foodservice Solutions® team that has been leading the Grocerant niche since 1991. Here are some facts that might make you think it’s time to enter the Grocerant Niche.
In June 2015 the National Association of Convenience’s Stores conducted a member survey and here is some of what they found:
1. More than three-quarters of retailers (77 percent) say they sell fresh fruit and vegetables;
2. 57 percent sell packaged salads; and 47 percent also sell cut fruit and vegetables. C-stores have also expanded their selections of these items, as over the past six months,
3. 50 percent of all convenience retailers say they have expanded their fresh fruit sales;
4. 30 percent have increased their cut fruit and vegetable offers; and 21 percent offer more salads.
Here is what is important recent Nielsen data shows that sales of fresh fruits and vegetables in c-stores grew 10.3 percent, nearly four times the overall 2.7-percent growth rate of produce sales in the United States in 2014. So, just where did that market share gain come from?
When you combine the success convenience stores are having with Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food with fresh fruits and vegetable the momentum for growth is irresistible for even the most novice of fresh food retailers. After all our Grocerant Guru™ always says Fresh Fruit is Fast Food. Success does lave clues and selling fresh fruit and Ready-2-Eat and Heat-N-Eat fresh prepared food are two clues you don’t want to overlook.
Since 1991 we have assisted companies grow, expand, and excel within the grocerant niche. Are you ready for Outside Eye’s for inside profits? Have you completed a Grocerant ScoreCard for your company? Are you ready for a Grocerant program assessment? Call: 253-759-7869 today.