Starbucks is headed by Howard Schultz who is without question the greatest food merchant in the world today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru™ Steven Johnson. Schultz has amassed a team of industry professionals and consultants that have an exemplary record of integrating the Five Pillars of Retail Food Sales to drive top line growth and bottom line profits.
For the first 20 years of the company Starbucks under Schultz refused to sell food, insisted they would never sell food, and rejected any ideation to introduce food sales. However success does leave clues and Schultz consummate merchant picked them up.
Today fresh prepared, Ready-2-Eat and Heat-N-Eat menu items are driving continued growth at Starbucks. Utilizing tried and true restaurant marketing tactics Starbucks is currently serving added several limited time offers this month geared toward lunch, according to DataEssential.
The new items include a "superfoods bistro box" featuring kale cakes and blueberries, prosciutto and mozzarella pinwheels, a BBQ beef brisket sandwich on sourdough bread, and a Santa Fe chicken flatbread. The restaurant sector should be concerned as Starbucks looks as if it is determined to both the QSR’s and the fast casual sectors a run for its money.
Starbucks is in a unique position to take over restaurant industry leadership, according to a recent report by Goldman Sachs. "Starbucks is virtually the only large incumbent that can offer millennial parents the convenience of a (fast food chain) and food they would not feel guilty/embarrassed to feed to their kids," one Goldman Sachs' analysts wrote.
One Deutsche Bank analysts believes that more food offerings will drive sales at Starbucks. Is it just that simple NO. Starbucks is a Food Merchant not just another food outlet focusing on brand building and sales growth.
When your brand building blocks are and have been built around customization, personalization, and quality differentiation evolving success is not an issue.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information