Where did you go on your first date? Was it Starbucks? Well very soon more and more couples just might be saying I had my first date at Starbucks. Day-part expansion is nothing new at Starbucks but date night just might be.
Starbucks Rachel Antalek, vice president of concept innovations stated: “There aren’t that many places to go in the evening where you can go very relaxed, very casual. It’s not loud. You can actually have a small group and hear yourself talk.”
USA Today reported that today Starbucks” will begin selling wine and beer, along with small plates of food, such as bacon-wrapped dates and truffle macaroni and cheese, at two dozen new locations in the United States on Wednesday, as part of the company’s “Evenings” program. Many of these stores are located in the Denver, Miami, Orlando and Northern California markets, as well as one in Brooklyn, N.Y.”
Antalek went on to say “We learned resoundingly that our customers want to come to Starbucks and have a glass of wine or a craft beer. The Evening program has been in the testing phase for five years as a possible way to counteract declining sales after 4 p.m. at Starbucks locations. Starbucks believes Evenings is the answer, and expects to have the program in more than 2,000 of its 12,000 U.S. stores in the coming months”
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