Portability is the leading undercurrent of the evolving retail food landscape. Today industry awareness and early adopting can be traced back directly too Foodservice Solutions® Five P’s of Ready-2-Eat and Heat-N-Eat fresh prepared food marketing.
Developed by Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994; then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients. The 5 P’s are:
Now time tested Foodservice Solutions® Five P’s of Fresh Food Marketing are the industry standard. Recently Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today. The infographic is entitled Pertinence of Portability:
Highlighted by Technomic is the fact that 51% of the U.S. consumer order Food-2-Go once a week or more. When order breakfast On-The-Go 56% of consumers say portability is important. From 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today and thank Ron Paul and his time for the great work and additional insights.
Foodservice Solutions® excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call today:1-253-759-7869 learn how the Five P’s can Drive Sales at your retail outlet.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions® Five P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or request a Grocerant Program Assessment or Grocerant Scorecard for more Email: Steve@FoodserviceSolutions.us