Burgers are no different than any other grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru™ MTO Made-to-order fresh food made famous by Sheetz customization is a major factor that is driving consumers away from the traditional burger quick serves to the fast-casual, better-burger chains such as Five Guys, Meatheads, Smashburger, and Shake Shack.
Brian Darr, Datassential managing director reported that according to the recently released MenuTrends Keynote Report more than three out of four Americans had a burger during the past week and 23 percent have had one in the past 24 hours.
The Datassential report found “most of the burgers are eaten away from home and purchased at a variety of locations from upscale restaurants and the neighborhood bar to the major quick-serve burger chains like Burger King, McDonald’s, and Wendy’s. Consumer surveyed cited speed and ease of purchase as the primary reasons for an away-from-home burger.”
Today nearly half of all restaurants have burgers on their menus. The report found that “most consumers reach first for beef burgers, but alternative forms, like turkey and veggie patties, are increasing on burger menus.”
Grocerant niche mix and match bundling (Burger & Fries) is nothing new to the burger QSR space although using Postmates, UrberEATs and others to have your burger delivered to your home, office, or company picnic are helping expand the reach of branded burgers today. Let’s not forget Postmates delivers for both Starbucks and Cinnabon as well.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Email: Steve@FoodserviceSolutions.us for more information