Are you watching the game on your 65
Inch HDTV most Americans are. Well 7-Eleven has a promoting that is aim
you. Now NCAA basketball fans can visit a 7-Eleven on the way home and grab
some game food. With a new series of
March Madness TV spots 7-Eleven is promoting the convenience store chain's new
improved hot foodservice program.
You might have seen the new
15-second commercials that began airing March 17 and feature 7-Eleven's new
$1.99 chicken sandwich and its steak and cheese melt sandwich, first reported
by AdAge.
7-Eleven is pushing fan fresh food
big time. The chain has teamed up with”
Turner Sports and Twitter for a new partnership called March Madness Amplify.
7-Eleven is sponsoring some official in-game highlight tweets posted by
@marchmadness and @BleacherReport as part of its social media campaign.”
Casual dining restaurants, fast food
outlets all need to take notice as 7-Eleven will also hold in-store sampling on
March 18 and March 25, and give away free Melts on April 4, the day of the NCAA
championship game. Simply put 7-Eleven wants restaurant customers to migrate to
them.
Visit: www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions Five P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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