Are you watching the game on your 65 Inch HDTV most Americans are. Well 7-Eleven has a promoting that is aim you. Now NCAA basketball fans can visit a 7-Eleven on the way home and grab some game food. With a new series of March Madness TV spots 7-Eleven is promoting the convenience store chain's new improved hot foodservice program.
You might have seen the new 15-second commercials that began airing March 17 and feature 7-Eleven's new $1.99 chicken sandwich and its steak and cheese melt sandwich, first reported by AdAge.
7-Eleven is pushing fan fresh food big time. The chain has teamed up with” Turner Sports and Twitter for a new partnership called March Madness Amplify. 7-Eleven is sponsoring some official in-game highlight tweets posted by @marchmadness and @BleacherReport as part of its social media campaign.”
Casual dining restaurants, fast food outlets all need to take notice as 7-Eleven will also hold in-store sampling on March 18 and March 25, and give away free Melts on April 4, the day of the NCAA championship game. Simply put 7-Eleven wants restaurant customers to migrate to them.
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