Tuesday, March 29, 2016

Are UberEATS and Amazon Prime Now Restaurant Delivery Winning the Delivery Wars?

What’s for Dinner?  Well if you live in any urban center around the United States there is a very good chance when someone asks: What’s for Dinner? The answer could be let’s ask Alexa, which is a devise from Amazon capable of voice interaction and has full access to Amazon products including: What’s for Dinner?

Amazon’s Prime Now Restaurant Delivery and UberEATS are both expanding the options of What’s for Dinner, no longer are you limited to pizza or Chinese takeout in most urban locations.  In a world of time starved parents, hungry kids, and world of options cooking from scratch is fast become a thing of the past. 

Lacking the cooking skill-set to prepare the vast array of international flavors families can still cook faster by ordering proportioned meals, cooking instruction with all the ingredients from HelloFresh, Plated, or Blue Apron.  One problem, who’s going to do the dishes?  

Even industry Icon Bonnie Riggs restaurant analyst for research firm NPD stated "Consumers want the 'dining out' experience of quality food, but they're saving money and time by having food delivered to their homes,". "There is the appeal of being in the comfort of their own homes and not having to deal with the hassle of the outside world."  Or as our Grocerant Guru® has said for year’s consumer like Eating-Out while Eating-In.

Can food delivery start-up the ilk of DinnerCall and David Chang’s Momofuku at home” compete with the marketing power of Amazon or the supply chain power of Uber? For start-up cash is king and while
funding has poured into the food tech startups raised a record $5.7 billion globally last year, an increase of 152 percent from 2014, according to CB Insights.
The battle is about garnering a larger share of stomach and new start-ups will need to target specific groups while edifying their own brand with customer relevance.  The Ready-2-Eat and Heat-N-Eat fresh prepared food niche is driving retail success.  Those companies that incorporate location based retailers with integrated marketing messaging and the FIVE P’s of Grocerant Marketing will find success that last.

Amazon Prime Now Restaurant Delivery and UberEATS both will be facing the likes of the established industry food delivery leader GrubHub, who connects customers to local restaurants, offering pickup and delivery via contracted couriers. The company transacts 227,100 orders a day for its 6.7 million active diners.

Competition is great for the food industry, better yet for the consumer.  Empowering consumer choice, saving consumer time and not have to do dishes is according to Foodservice Solutions® Grocerant Guru® “Better for you”.  Visit: www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us

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