What’s
for Dinner? Well if you live in any
urban center around the United States there is a very good chance when someone
asks: What’s for Dinner? The answer could be let’s ask Alexa, which is a devise
from Amazon capable of voice interaction and has full access to Amazon products
including: What’s for Dinner?
Amazon’s
Prime Now Restaurant Delivery and UberEATS are both expanding
the options of What’s for Dinner, no longer are you limited to pizza or Chinese
takeout in most urban locations. In a
world of time starved parents, hungry kids, and world of options cooking from
scratch is fast become a thing of the past.
Lacking
the cooking skill-set to prepare the vast array of international flavors
families can still cook faster by ordering proportioned meals, cooking
instruction with all the ingredients from HelloFresh, Plated, or Blue
Apron. One problem, who’s going to do the
dishes?
Even
industry Icon Bonnie Riggs restaurant analyst for research firm NPD stated "Consumers
want the 'dining out' experience of quality food, but they're saving money and
time by having food delivered to their homes,". "There is the appeal
of being in the comfort of their own homes and not having to deal with the
hassle of the outside world." Or as
our Grocerant Guru® has said for year’s consumer like Eating-Out
while Eating-In.
Can
food delivery start-up the ilk of DinnerCall and David Chang’s “Momofuku
at home” compete with the marketing power of Amazon or the supply chain
power of Uber? For start-up cash is king and while
funding
has poured into the food tech startups raised a record $5.7 billion globally
last year, an increase of 152 percent from 2014, according to CB Insights.
The
battle is about garnering a larger share of stomach and new start-ups will need
to target specific groups while edifying their own brand with customer
relevance. The Ready-2-Eat and
Heat-N-Eat fresh prepared food niche is driving retail success. Those companies that incorporate location
based retailers with integrated marketing messaging and the FIVE
P’s of Grocerant Marketing will find success that last.
Amazon
Prime Now Restaurant Delivery and UberEATS both will be facing the likes of the
established industry food delivery leader GrubHub, who connects customers to
local restaurants, offering pickup and delivery via contracted couriers. The
company transacts 227,100 orders a day for its 6.7 million active diners.
Competition
is great for the food industry, better yet for the consumer. Empowering consumer choice, saving consumer
time and not have to do dishes is according to Foodservice Solutions® Grocerant
Guru® “Better for you”. Visit: www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us
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