Friday, March 18, 2016

Portability Drives Retail Foodservice Today

The NPD Group reported that 79% of all restaurant visit are at Fast Food restaurants. Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche food portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing.

Foodservice Solutions® Grocerant Guru® Steven Johnson in 1994; identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  Then he introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key Grocerant pillars of success Build, Measure, Learn and Repeat validated the results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today learn how the FIVE P’s can Drive Sales at your Full Service Restaurant.

Since 1991 we have assisted companies grow, expand, and excel within the grocerant niche.  Are you ready for Outside Eye’s for inside profits?  Have we completed a Grocerant Scorecard for your company?  Are you ready for a Grocerant program assessment? Call: 253-759-7869 today.

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