More often than not it’s the commonality of consumers that expand, extend, and elevate foodservice trends according to Foodservice Solutions® Grocerant Guru®. That is the case for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
When the US Census reported that 50% of Americans over the age of 18 are single it signaled that the retail market place was evolving faster than a Norman Rockwell painting. Our Grocerant Guru® has repeatedly sated “smaller households, smaller basket size, singles seek portability, convenience, and alternatives to cooking i.e. restaurant meals. In fact today there are 24 restaurants for every 1 grocery store, that my friend’s is customer migration.
In a new report by The NPD Group they found that “While Millennials overtook boomers in population number in 2015, both generational groups are large and it’s the size of the prize that appeals to snack manufacturers. Based on NPD’s snacking research, annual eating’s of ready-to-eat snacks per boomer are about 1200, or a total of 90.4 billion snacks, and there are about 1,000 snack occasions for each Millennial or a total of 83.1 billion snacks.”
Clearly smaller portions drive lower prices pre item, and portability drives sales. Remember 79% of all restaurant visits are too Quick Service Restaurants. Cooking and doing dishes for one person is not financially practical, time efficient, or on most singles consumer top ten list of things to do according to the team at Foodservice Solutions.
Grocery stores continue to test new concept stores that are filled with Ready-2-Eat and Heat-N-Eat fresh prepared food to garner a larger share of stomach. Convenience store the ilk of Sheetz and Wawa continue to expand store counts, top line sales and bottom line profits driven by increased success with fresh food sales.
The NPD report went on to say “Millennials reach for what is often a grab-and-go snack because they’re hungry. Boomers snack because they don’t want to prepare a big meal and eat alone more often than other age groups.”
Food retail is evolving faster than ever before. The battle for share of stomach is heating up. Are you positioned to garner new customers within the grocerant niche of Ready-2-Eat and Heat-N-Eat fresh prepared food? If you are a retailer are you Grocerant Ready? Have you requested a Grocerant Scorecard? Have you had a Grocerant Program Assessment? Contact: Steve@FoodserviceSolutions.us or visit www.FoodserviceSolutions.us www.LinkedIn.com.In/Grocerant