There is no doubt that non-traditional
points of fresh food distribution are disrupting the foodservice status quo
according to Foodservice Solutions® Grocerant Guru® Steven Johnson. Meal Kit companies are now reporting sales of
$ 1 Billion a year, C-store foodservice is up double digits year over year.
Meal components can be found at
Walgreens, CVS, Liquor Stores, C-stores, Restaurants, Furniture stores (Ikea-$2
billion a year in sales), Nordstrom’s, Rite Aid, and graze.com to mention a
few. Customization and personalization
of an individual meal or a family meal can be a composite form any of or all of
the above examples according to Foodservice
Solutions®
team. Why the need for such choice?
The family and family dinning has
evolved. The Food Marketing Institute (FMI) reportl U.S.
Grocery Shopper Trends found that “While only 28% of Boomers are
from multicultural households, nearly half of Millennials do. This translates
into a growing interest in diverse dining and food experiences, thus more
choice is needed.
The report went on “25% of Gen Zers are
interested in Indian food vs. 11% of Boomers. Shifting the topic to Vietnamese
food, 23% of Millennials indicate and interest vs. 8% of Boomers.”
Millennials are in search of discovery when it comes to food.
Thus the rise of alternate food
channels like food trucks and micro-restaurants has meant today’s younger
consumers are looking for particular items like wings, halal food and new pizza
toppings by a flavor choice rather than a particular cuisine.
Back in the day the household was
different 1960, nearly half of households had children under the age of 18
(49%). That number has dropped in 2014 to 28%. Single-person households
were almost unheard of in 1960 (13%), whereas today 28% of people live alone
and 50% of adults over the age of 18 are single.
Other insights emerging from FMI’s
research show that:
- The household’s “primary shopper” remains female (57%), but men are right behind at 43%.
- 23% of U.S. shoppers fall into a “shared shopper” role with meal planning, prep, shopping and cooking divided equally among members of the household.
- About 25% of adult meals are eaten away from home each week.
- Out of a possible 5.1bn adult meals/week, 890mm are skipped.
- Those eating away from home list convenience 53% as the primary factor with just 17% saying the food was better.
- A whopping 415mm meals/week are being eaten in the home, but with food bought from restaurants, non-traditional location or meal-kit companies.
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