Sainsbury, Quick Trip, 7-Eleven find Urban Convenience means Smaller Is Better

Up-Dated 7-23/2016

Kraft, Campbell Soup, and Heinz all legacy American food processing companies are finding success within the Dollar Store sector and Drug Store sector as consumers migrate from grocery stores to new non-traditional fresh food locations filled with Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions®, Grocreant Guru®.

 

Sainsbury’s learned from Walmart’s failed convenience store test that smaller retail footprint means small not just smaller.  Sainsbury opened its smallest ever store which I must point out which will stock almost no groceries.

In this new “micro store” located Surrey, UK “is only 753 square feet and sells mainly ready meals, sandwiches, pre-packaged salads and other food-to-go.” Regular readers of this blog would call that a grocerant outlet, as does the team here at Foodservice Solutions®.

Sainsbury is not the only retailer who is targeting time starved consumers who can’t face traipsing around a large supermarket and being stuck behind customers with huge carts barley filled just looking for one item.

Regular readers of this blog also know that 7-Eleven open about half of all new units without offering gasoline, opting for s smaller urban footprint focusing on fresh prepared food and beverages.  Well QuikTrip (QT) spokesperson Mike Thornbrugh stated that OT is planning to build a new, 3,500-square-foot location on Peach Tree Street in midtown Atlanta without fuel pumps. 

Thornbrugh went on to say “the store will be the first for the company in nearly 30 years”;…“Today, with more and more people moving back to in-town markets, QuikTrip is hoping to find success in non-traditional locations within in-town stores,” writes the news source.

7-Eleven, OT, and Sainsbury all understand that in food retail convenience is the next big thing.  Even more important each of these companies understands that the consumer is dynamic not static and that they must be as well.  Reducing the number of legacy CPG products while increasing the number of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food Items will drive top line sales, bottom line profits, and customer frequency.  

For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us  the global Grocerant Guru® who can be found at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and with public speaking will leave success clues for all. www.FoodserviceSolutions.us  

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