Driving top-line sales and bottom-line profits in any business is difficult. Garnering new customers is even more difficult within retail foodservice particularly within the convenience store sector according to Foodservice Solutions® Grocerant Guru®.
Convenience stores must be constantly Looking A Customer Ahead in order to create the excitement, differentiation and quality offerings that customer are seeking. Grocerant niche Ready-2-Eat and Heat-N-Eat food is one way that C-stores are continually extending an invitation for the customer to migrate from outside too inside the store.
To help build that bridge from outside to inside Courtney Brown, VP and COO of nine-store chain Docs Food Stores, Bixby, Okla., utilizes “outdoor seasonal displays, such as a farm-stand truck, to communicate that the store has more to offer than traditional convenience stores.”
Additionally Brown “has moved many convenience items to the front of the store, including beverages and quick meals, and has added an express register to help customers make a quick purchase.”
Rich Niemann III, director of convenience operations, Niemann Foods, has about 100 stores under its oversight, including grocery, convenience, hardware and pet stores. When his company underwent an evaluation about five years ago to determine the best place to invest and reinvent. Success does leave clues so what did they do?
The answer was clear they focused on the grocerant niche. They developed Harvest Market, two convenience stores with a focus on fresh prepared foods. Harvest Market features sandwiches, soups and other fresh items prepared daily, hot and cold fountain beverages, and self-serve Sweet Berry frozen yogurt and toppings. Are you ready for a grocerant program assessment?
www.FoodserviceSolutions.us since 1991 is a global retail food consultancy based in Tacoma, WA has been the global leader in the Grocerant Niche, Mix and Match Meal Component Bundling Ideations. Follow us at: http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson Contact: Steve@FoodserviceSolutions.us