Consumers not retailers are driving the adopting of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru® Steven Johnson. It’s not just a battle between restaurants and grocery stores it’s a battle for the ability to customize and personalize a family meal with Ready-2-Eat and Heat-N-Eat fresh prepared meal components that are being offered at new non-traditional locations the ilk of Ikea, Pinkies Liquor Stores, and Walgreen's.
Steven Johnson, our very own and the Grocerant Guru®, says this: "Grocerant means any retail food item that is Ready-2-Eat or Heat-N-Eat. Traditionally these items can be found in grocery stores in the deli/lifestyle section, C-stores [convenience stores] in the prepared food area and prepackaged, ready-to-eat items, and in restaurants under the to-go, takeout or take away or delivery section of the menu or on the website."
Today that means consumers can Everytabe which was the subject of a recent blog or Pinkies Liquor Stores, Ikea, Wawa, Sheetz or even 7-Eleven and find fresh prepared food. Most of you still however visit your legacy grocery stores and you’ll see rotisserie chicken, meatloaf, steak fries, and mac and cheese all sitting under heat lamps ready for you to pick up, take home, and serve as if you slaved away in the kitchen all day. Or, in some stores, you can sit down and dine as if you’re at your favorite restaurant.
The grocerant craze is far from a cult following. In the past eight years, sales of prepared foods from grocery stores have risen 30%; in 2015, it reached $10 billion of consumer spending. Consumers have deemed most of the Ready-2-Eat and Heat-N-Eat fresh prepared food ‘restaurant quality’ according research conducted by Foodservice Solutions®.
Today grocerant niche food that can be mix and match into a perfect bundle can be found at Romano's Macaroni Grill, Olive Garden, McDonald’s, Publix, Whole Foods 365 Costco, Trader Joe’s, Walgreens and just about any other type brick-and-mortar outlet you can name. Are you ready to expand? Looking for even just a piece of the next $10 billion dollars in grocerant growth? Call 253-759-7869
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® or for a Grocerant Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us Email: Steve@FoodserviceSoltuions.us