Consumer adoption of Dollar General Corporations stores, format, and product has long been the Achilles heel of the legacy grocery store sector. With an ever increasing reliance on CPG food Dollar General will continue to garner customers from the grocery sector with the exception of companies the ilk of Aldi, WinCo, and Lidl according to Foodservice Solutions®.
This August Dollar General opened its 13,000th dollar store, and they are only in a total of 43 states. With no sign of letting up and seven states to go Dollar General continues courting incremental customer adoption.
Now with 13,000 stores in 43 states, Dollar General is one of the largest discount retailers in the United States. Then there is Dollar Tree, which has approximately 13,600 stores after it recently . Combined there are almost as many Dollar stores as there are legacy grocery store still looking for solutions to customer migration.
Todd Vasos, Dollar General’s CEO stated “We look to deliver the Dollar General business model to communities across the country”. Dollar General increasing is offering fresh food products that are Ready-2-Eat or Heat-N-Eat. Which compliment the CPG food products consumers frequently used and replenished, such as food, snacks, and milk items at low everyday prices in convenient locations.
Price sensitive with an increased focus on Ready-2-Eat and Heat-N-Eat fresh food Dollar General is positioning to garner incremental customer traffic, sales, and profits.
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