McDonald’s Consumer Interactive Technology Drives Sales

Foodservice industry insiders continually look to McDonald’s for success clues according to Foodservice Solutions® Grocerant Guru® Steven Johnson.  In the US 79% of all restaurant visits occur within the fast food sector according to the NPD Group. That is an important fact that all restaurants must pay attention too and when McDonald’s hits a home run it affects everyone.

Food marketers in every sector of foodservice retail know that food marketing that is consumer focused, consumer interactive, and participatory drives top line sales and bottom line profits.  That is exactly what happened when McDonald’s Japan signed up to participate in the new augmented reality hit Pokemon Go.

McDonald’s Holdings Japan saw same-store sales jump 26.6% year over year in July due largely by turning it stores across the country into battling and supply stations for players of the smash-hit mobile game ‘Pokemon Go’. 

Sales per customer rose 15.3% from the same month a year earlier, but the number of customers soared 9.8% compared to a 3.3% increase for the month before the Pokemon Go marketing began. Augmented reality games are a platform for incremental consumer relevance.  Are you ready to digitally delight your customers?

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Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information.