When Starbucks announced that its partnership with Lyft was expanding so that it allowed customers the chance to earn more Rewards stars if they use the ride service as part of their morning commutes it was another example that shows how Starbucks continues to look a customer ahead.
Until Nov. 9, Starbucks Rewards members can earn 5 stars each time they use Lyft between the hours of 5 and 10 a.m., with a cap of one ride per hour. In addition, those using Lyft for the first time can earn 125 stars for that initial ride.
In-addition Starbucks plans to sell $20 Lyft gift cards at select stores, tacking on a $5 Starbucks card for purchasing patrons as an added bonus. This is particularly inviting for Millennials who have adopted and driven the success of ride-sharing in many urban markets.
The Starbucks' partnership with Lyft was announced last year and at the time, CEO Howard Schultz noted that the brand's baristas could gain access to cheap rides to work via the service. Expanding the service to customers was a natural line item extension that will prove successful for both companies, employees, and customers.
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