Success does leave clues and as speculation seems to be running wild on Amazon’s food footprint plans we thought we would share some of what regular readers of this blog already know. Foodservice Solutions® own Grocerant Guru® has reported that the new retail outlets will be more grocerant than either C-store or Grocery store.
There will be three phases to the new units planned for what the team at Foodservice Solutions® calls the three S’s (Sunnyvale, San Carlos California and Seattle, WA):
1. About 3,000 SF of retail space for ‘last minute’ items including grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food, plus milk, eggs, bread, etc.
2. Warehouse reservoir of grocery items and staging area for Online order pick-up
3. Drive-Thru stalls for pre-ordered items trunk delivery.
Continuing the quest to find an evolving last mile solution the three in one solutions helps reduce the burden on the Amazon Locker program, empowers the consumers to customize delivery and reducing worry about package thief. Foodservice Solutions® Grocerant Guru® Steven Johnson believes that “Amazon is evolving with and in many cases leading consumers to the path that will become most followed.”
While Walmart, Kroger, and Publix search for a model that can be at least half as effective at Peapod. Amazon found that spot several years ago and is now focused on personalization, customization, and customer’s product safety.
Amazon has become a marketing machine that continues to strengthen its primary customer base while garnering new customers, expanding product mix, with service, and convenience. These new ‘brick-and- mortar’ stores are simply an old fashion spoke and hub foodservice model with the ‘cloud’ as the hub and the outlets are at the end of each spoke.
Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you Looking A Customer Ahead? Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information. Remember Success does leave clues and we just may have the right clue for you.