Consumers are dynamic not static and that is something that Joe Sheetz and his team at Sheetz Convenience Stores understand very well. Foodservice Solutions® Grocerant Guru® Steven Johnson stated “Joe Sheetz and his team have had tremendous success with fresh food and with this new strategic alliance Sheetz will once again elevate its brand as competitive threat to anyone in the foodservice sector.
Sheetz recently partnered with OrderUp from Groupon, an on-demand restaurant food-delivery service. Customers click on the free OrderUp app which is available for both Android and iOS phones. Then customers simply enter the app select Sheetz, view the available items for delivery, and place and pay for the order and it will be delivered.
The OrderUp partnership test is beginning in both Morgantown, W.Va., and State College, Pa., can now place orders from local Sheetz convenience stores and have them delivered to their doorstep. The team tat Foodservice Solutions® expects customer adoption to be fast and highly successful since both are large college towns.
The concern for many in the restaurant sectors is this is the first time Sheetz will be focusing on the successful signature M•T•O (Made to Order) sandwiches, breakfasts, salads, burritos, snacks such as fries, gourmet pretzels, chicken stripz, tater totz, pizzas and subs all which will be offered for delivery. The M•T•O (Made to Order) items pose a competitive threat to fast food restaurants, fast casual restaurants, and pizza delivery outlets.
Ryan Sheetz, director of brand strategy for Sheetz stated "We are so excited about this partnership with OrderUp because it reflects the same values and priorities that we have at Sheetz — getting what you want, when you want and how you want it," … "We also know that Morgantown and State College have a strong fan base of Sheetz Freakz, so we are thrilled to be able to serve our customers even when they are not physically at a store location."
Chris Jeffery, CEO and co-founder of OrderUp "We're thrilled to partner with Sheetz and give their customers access to whatever they're craving, when they crave it and wherever the craving hits," … "We will provide Sheetz with the scale and end-to-end ordering and delivery capabilities they need to reach new and returning customers. We are excited to add Sheetz to our lineup of restaurants who haven't offered delivery until now."
If the test is as successful as the Grocerant Guru® at Foodservice Solutions® believes expect to see this program rollout at most of the more than 535 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.