Foodservice Solutions® Grocerant Guru® Steven Johnson stated “Grocerant niche Ready-2-Eat and Heat-N-Eat branded food and beverages products continue to expand into non-traditional locations. The new locations edify legacy food brands with contemporary relevance while reaching a new set of customers.”
Last week Dunkin' Donuts, announced that it will launch a line of Dunkin' Donuts branded ready-to-drink coffee beverages in the U.S. in early 2017. The Coca-Cola Company will manufacture, distribute and sell the hand held beverages in multiple retail channels.
Dunkin' Donuts' would be happy if the new hand held shelf stable coffee reached sales of $100 Million the first year. However our Grocerant Guru® belives that Dunkin has a real shot at well above $100 Million based on just what Starbucks Frappuccino was able to do. This is however Dunkins first entry into the Ready-2-Drink coffee category, which has enjoyed very strong growth over the past five years and represents $2.3 billion dollars in annual sales according to Nielsen. The agreement supports Dunkin' Donuts' goal of strengthening its position as a coffee authority and further extends the Dunkin' Donuts brand into new distribution channels.
Dunkin' Brands Chairman and CEO Nigel Travis stated "We are delighted to be working with The Coca-Cola Company, a world-class partner that will provide us with world-class consumer access, by bringing ready-to-drink Dunkin' Donuts coffee to the refrigerator cases of grocery, convenience stores and mass merchandisers, as well as inside Dunkin' Donuts restaurants, across the United States,"
Travis continued: "This new product introduction will increase consumption of Dunkin' Donuts coffee and increase our brand relevance with existing and new consumers, including many younger customers, which we believe will in turn, drive incremental visits to our restaurants."
Success does leave clues one clue that Foodservice Solutions® team is sure of is in this case one quality brand working with another quality brand will drive top line sales and bottom line profits for each firm with surpassing the $ 100 Million dollar mark the first year.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information