Foodservice Solutions® Grocerant Guru® knew when Arby’s introduced Sliders, a lineup of mini sandwiches featuring five of the same high-quality proteins offered on the core menu: roast beef, chicken, corned beef, ham, and jalapeño roast beef that they would be a hit. Our Grocerant Guru® knew it then and continues to believe that price is a key driver in every sector of retail foodservice today.
Growth is back on the menu at Arby’s as they opened 28 new restaurants and remodeled 155 others system-wide in the first three quarters of 2016 and more are on the way. Paul Brown, chief executive officer of Arby’s Restaurant Group Inc. stated: “Sliders have helped us provide value to our guests that is focused, not just on price, but on a wide variety of high quality proteins,” “We expect …he Sliders platform paired with high quality, premium core menu items, and innovative LTOs to remain a significant component of our menu strategy going forward.”
The simple fact is Arby’s sales and unit volume achievements were backed by the continued success of its Sliders platform. Since being introduced during Q3 2015, Arby’s has sold more than 160 million Sliders through the end of Q3 2016.
Brown continued “The record average unit volume among our system-wide restaurants is a testament to the collective efforts we’ve made along with our franchisees to continue to strengthen the Arby’s brand,” …Our multi-year trend of continued transaction growth is also a sign of the underlying strength of the Arby’s brand as we continue to attract new guests to our restaurants.”
Success does leave clues and today price continues to drive frequency, customer adoption, and top line sales and bottom line profits. Visit: www.GrocerantGuru.com or Email: Steve@FoodserviceSolutions.us for information on how you can edify sales at your operation.