Tuesday, October 11, 2016

Grocerants Make Sense of Mixing it Up

Alice May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”

Bundled meal components prepared fresh boost sales leading too convenient meal participation, family cohesion, differentiation, and individualization. Those by the way are each hallmarks of the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche. 

Today meal component mix and match bundling allow customers to select from Italian, American, French, Russian or Greek and utilize the components at home any way they like to make a perfect meal.  84.5% of the American dinner meal occasions include at least one grocerant niche Ready-2-Eat and or Heat-N-Eat meal component.

The United States is a melting pot of people from all over the world, with different cultures, traditions and flavor preferences.  The new American meal is a melting pot of flavor and choice.  Meal components that can be mix and matched for home consumption are integral to retail success in 2016 and moving forward.

Foodservice Solutions® Grocerant Guru® Steven Johnson stated that “Fresh prepared and portable Ready-2-Eat and Heat-N-Eat foods are now available at Convenience stores, Drug stores, Liquor stores, Online aggregators, Grocery stores, Restaurants, Mobile trucks all just waiting for the taking.  When developing new menu items do you consider where the food will be consumed? Do you consider if the menu item is portable?

Consumers today have been exposed to a melting pot of flavors and have not the time to master the skill of cooking with each flavor profile.  The rapidly growing grocerant trend is empowering the consumer to establish new customs and traditions including eating better buy eating better for you foods, more flavorful food, and food portioned for one.  The Grocerant niche is about convenient meal participation, differentiation and individualization.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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