Where do you sell you food? How have you cultivated your strongest brand attributes? Does your brand promise deliver a strong emotional quotient? Are you delivering on you brand promise for your best customers? Jack In The Box is doing just that according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
If your answer is No then it’s time to reach out to Foodservice Solutions® team and lean how to drive incremental top line sales and bottom line profits. Jack In The Box has cultivated customer differentiation that does not mean different; it means familiar yet it requires simultaneously being optimally distinct.
Here is an example Jack In The Box is trying a different approach to delivery in the San Francisco Bay Area, teaming up with a third party (Door Dash) to provide the service until 3 a.m. Jack In The Box has a features a separate late-night menu, called Jack’s Munchie Meals that cater to this specific targeted segment. However late night customers in the Bay Area will be able to order off the chain’s entire menu.
In an Omni-channel retail world new platforms of which both Time (of day and saving time) and Delivery are platforms are important to customers.
Delivery via DoorDash will begin at the start of the chain’s regular hours. While late-night delivery offers will be touted in a new ad campaign running that highlight the new expanded times though the fall, according to Jack in the Box.
Our team believes that differentiation does not mean different it means familiar yet it requires simultaneously being optimally distinct. Our team believes that late-night delivery will garner incremental customers while driving up the average check recapturing market share lost to new non-traditional retailers the ilk of grocery stores and c-stores.
Are your top line sales up? Are you garnering new customers driving up customer counts? If not contact or visit www.FoodserviceSolutions.us Email: Steve@FoodserviceSolutions.us Outside Eyes can help deliver top line sales and bottom line profits for your company. 253-759-7869 Since 1991 Foodservice Solutions® has been the leader in the Grocerant Niche.