Non-traditional fresh food retailers the ilk of Ikea, Costco, Ralph Lauren, Macy’s, Nordstrom’s, Plated, Blue Apron, and Munchery have jumped the curve and are stealing customers from restaurants and grocery stores according to Foodservice Solutions® Grocerant Guru® who stated “growth hacking the restaurant industry has become a sport it was described to us as it as easy as shooting ducks in a barrel.”
It appears today that chain restaurant brand marketers while focusing on their brand, customers, and restaurant industry competitors may have over looked a shift in current trends in consumer food buying patterns. The undercurrents of change indicate grocerant niche mix and match meal component bundling continues to garner customers according to the team at Foodservice Solutions®.
The team at Foodservice Solutions® uncovered some very important key drivers of restaurant customer migration while conducing Grocerant ScoreCard’s we found three key drivers of grocerant niche adoption:
- Convenient Meal Participation
- Individualization / Family Customization
C-stores Growth Hacking will once again be highlighted at NACS 2016 when everyone once again is talking about “Ready-2-Eat Meals On-The- Go, and Meal Kit’s as will our own Grocerant Guru®. When non-traditional fresh food retailers sales jump the curve and sales are up anywhere from 38% year over year too 65% growth within the Meal Kit sector that is Growth Hacking. That is how fast the evolving fresh prepared food niche is growing. Simply put Customer Migration is Market Share Capitulation according to Foodservice Solutions® Grocerant Guru®.
Restaurateurs need to be particularly mindful of developments within grocerant niche for they are driving the change within the price, value, service equilibrium in retail foodservice. Do you understand Why? We Do.
It is at the intersection of the consumer, technology and The FIVE P’s of Food Marketing: Product, Packaging, Placement, Portability, and Price that retail food sales competition is expanding. Driving ever greater Mix and Match bundled meal options and new points of distribution for consumers.
Restaurants interested in how to regain market share? There are several steps to success that the team at Foodservice Solutions® has also uncovered that will help you drive top line sales, bottom line profits while building customer counts.
Steven Johnson is Grocerant Guru® at Tacoma, WA based www.FoodserviceSolutions.us , with extensive experience as a multi-unit operator, consultant and brand/product positioning expert. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant