What’s faster than a cross country semi on an interstate running late, a bullet train in Europe, or a two year old on a sidewalk as soon as you take your eye of him? Ah the answer is popcorn popping in a food truck and customers smelling freshness and lining up.
You guessed it Doc Popcorn, the world’s largest popcorn franchise retailer, as figured that out is currently rolling out its first PopTruck. Building a brand and loyal followers in an Omni-Channel retail world is a lot of hard work but Doc Popcorn is doing a lot of the right things with its PopTruck.
Twin Cities proprietor Bill Bentz, just happens to owns and operates the Mall of America Doc Popcorn location with his wife and two daughters, is spearheading the brand’s first foray into the food truck industry.
News reports stated that “The PopTruck, essentially a store on wheels, offers a variety of Doc Popcorn’s gourmet popcorn flavors and craft sodas. In addition, it will offer frozen lemonade in the summer, and locally roasted coffee and hot chocolate during cooler months. The new food truck model allows the Mall of America Doc Popcorn location to mobilize and be an active community business.”
In addition “The PopTruck is available for local reservations such as corporate/employee events, customer/student appreciation days, civic celebrations/events, sports tournaments, graduations, weddings and other celebrations.”
Bentz stated “At our Mall of America location, I never tire of seeing kids’ excitement over popcorn,” …“With my eldest daughter taking over the management of my Doc Popcorn store in the mall, I wanted to find a way to expand the business and stay connected to my customers. The PopTruck is an opportunity for me to spread happiness and smiles all over the Twin Cities community.”
Multi-channel is important today. Rob Israel, founder of Doc Popcorn and ‘Big Pop explained that the PopTruck brings Doc Popcorn into the fastest-growing segment in foodservice. The food truck industry has increased 12.4 percent over the past five years and is expected to reach $2.7 billion this year.
Israel continued “Bill’s PopTruck is an exciting opportunity for our brand to test the food truck model,” …“Bill came to us with the idea and we co-created the concept. The PopTruck is the first of its kind for Doc Popcorn, so we’re excited to see how it’s received in the Twin Cities and determine if others in our franchise family may also benefit.”
Positioning is so important according to our own Grocerant Guru® noting that popcorn is considered a “better-for-you snacking option”, Doc Popcorn creates its own proprietary flavor blends using high quality ingredients free of trans fat, MSG, artificial colors and preservatives. Gourmet popcorn flavors include Klassic Kettle, Sinfully Cinnamon, Triple White Cheddar, Sweet Butter, Cheesy Cheddar, Better Butter, Caramel Kettle, Hoppin’ Jalapeno, Salt-n-Pepper, and can be mixed and matched for a variety. Are you expanding your brand?
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information