Why should foodservice retailers think about Google? Well its simple Millennials engage with their smartphones more than they do with actual humans. In fact a recent study found that 39% interact more with a smartphone than with lovers, parents, friends, children or co-workers. Smartphones are hand held marketing tools. Today every brand should have a hand held marketing tool kit.
Millennials and Gen Z want what they want and when they want it according to Foodservice Solutions® Grocerant Guru® who identified, quantified, qualified, and named the Grocerant Niche back in the day. While growth in grocerant niche portable Ready-2-Eat and Heat-N-Eat food continues to garner steam attracting customers from every retail foodservice sector. Marketing to that customer has become more complex.
Remember the ‘The World is Flat’ and ‘One on One Marketing’? Well today when everything is digital and instantaneous hand held marketing solutions must be integrated into you long term plans. “Consider that a study revealed that 51 percent of all mobile searches on Google are for restaurants. When people are searching on Google, they are interested in the product or service RIGHT NOW. They’re in buying mode, so as a business you want to be found and clicked on” that according to Google.
All foodservice retailers must remember that 79% of all restaurant meals are sold at a Fast Food outlet according to The NPD Group. Convenience stores, Grocery Deli’s, Restaurants must remember that hand held marketing is your direct link and 51% of all searches on Google are for restaurants.
After being discovered you need an intergraded brand strategy that is customer relevant reflecting today’s customers while Looking A Customer Ahead. Relevance is one of the most important aspects of Google search. But what about your brand is it an invitation of today or a message of a by-gone ear?
In an Omni-Channel retail world marketing requires a dynamic conduit and google is but one of those. Remember the term information super highway? That highway is now hand held. Since 1991 Foodservice Solutions® has been global leader in grocerant niche.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.