Sunday, March 5, 2017

Bloomin’ Brands Vs McDonald’s a Takeout or Knockout

We knew that Bloomin’ Brands was late to embrace Foodservice Solutions® Five P’s of Food Marketing particularly portability.  In an Omni-channel retail world companies must understand that consumers are dynamic not static. Many chain restaurant were slow to embrace takeout, delivery, and multi-avenues of new non-traditional distribution and Bloomin’ brands was one of them. If not takeout or delivery what?

In 2015, 11% of digital business professionals used or piloted in Augmented-Reality for brands which is the step before virtual reality.  It looks as if mobile consumer engaged augmented-reality (AR) might just become a key driver in the redevelopment and rescue of the full service restaurant sector according to our own Grocerant Guru®.  

While AR isn’t a standalone strategy it may become a tool to both elevate and educate today’s mobile retail foodservice customers on the attributes of full service restaurants creating a platform for discovery, trial then adoption.  Don’t get us wrong delivery was a foundational step in customer relevance and is required today.  However Delivery / Takeout / To-Go was yesterday’s tactic and it’s not today’s a relevant strategy today.
What is the team at Bloomin’ Brands looking at as the next step to invigorate brand engagement too garner positive customer counts or simply putting butts is the seats? In short being 15 years late to a takeout party is a tactic of yesterday not a strategy for tomorrow according to the team at Tacoma, WA Foodservice Solutions®
Bloomin' CEO Liz Smith stated that Off-premise dining, represents the "first tailwind in some time" in the challenged casual dining segment.  Many regular readers of this blog think that it is odd that both Outback and McDonalds strategy for success is basically the same.  We agree.  

There is not a retail foodservice consultancy that understands Share of Stomach   better than the team at Foodservice Solutions®.  Takeout, ToGo, and TakeAway companies abound, they can edify your sales, but do they edify your brand invitation enough to drive differentiation.  

Brand relevance today requires an invitation filled simultaneously with information, discovery, and enjoyment . Augmented-reality enhances the brand story with customer relevance.  Augmented-reality just might become the ticket to fill every seat in your restaurant while edifying your brand along the way. Complemented with consumer interactive participatory point of purchase all retailers can cultivate brand differentiation will driving top-line sales and bottom-line profits. 

Grocerant niche non-traditional fresh food retailers have garnered many restaurant customers integrating Foodservice Solutions® Five P’s of Food Marketing.  While many chain restaurants continue to do what they have always done and are doing it the same way.  Playing catch-up is should not be celebrated or considered innovative. 

When McDonald’s and Outback Steakhouse, Carrabba's Italian Grill are singing the same song to investors including Wall Street Analyst , foodservice trade magazines, and industry publications use bold headlines touting a path to success.  The team at Foodservice Solutions® cautions you to ask yourself is adoption of a15 year old movement positive news? Is it brand edifying?  Or is it simply smoke to buy time? 
Are you looking a customer ahead?  Do you have a positive, relevant, growth strategy? Do your tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

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