Retail foodservice offering / menu’s require multiple flavors in order to garner and hold the attention of GenZ. The one clear advantage retailers focusing on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food have over all others is the ability to empower consumer choice every day when it comes to the inevitable question of the day. What’s for Dinner?
Clearly the grocerant niche has a retail advantage, That advantage is in the ability to offer a wide variety of fresh prepared full flavored authentic ethnic single portion components that can be mix and matched into the perfect family meal according to the team at Foodservice Solutions®.
We are so lucky that the United States has since its inception been a melting pot of ethnic diversity. Never has a generation been as inclusive as ‘Generation Z’ (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation). Notably GenZ is known for its widespread usage and adoption of everything on the Internet from a very young age.
Ok, that said GenZ believes in transparency and food authenticity according to Foodservice Solutions® Grocerant Guru®. One example is not only do they want to know What’s for Dinner? They want to know How it will be Delivery. They want to schedule the delivery time. They want to know how the food is prepared. They want to know where the ingredients came from.
The Hartman Group found, that the Gen Z generation is “likely to be more comfortable and familiar with different cultures, races and ethnicities than previous generations”…. The high degree of ethnic diversity, through personal interaction and technological connections, means Gen Z has long been exposed to global and regional foods, as well as the health and wellness benefits of their diets.” Thus according to the team at Foodservice Solutions® menus must have multiple flavor profiles.
Ready-2-Eat and Heat-N-Eat fresh prepared food requires retailers to build in the ability for customer choice in meal component customization. While Millennials quest for discovery, Gen Z has a sense of exploring, adventure, trial all within the confines of authentic food from authentic natural source. In fact they will search for original source seeking an item with fewest additives.
Gen Z’s familiarity and nearly instant use of the Internet has created a platform whereby they compare pricing, speed-of-service, menu product authenticity, and availability before must of us could or would consider reading a label.
Today differentiation does not mean different to Gen Z or Millennials what it does mean is familiar but with a twist. More often than not today that twist is authenticity, ethnic inclusion, choice, and customization.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify, and qualify additional food retail segment opportunities or a new menu product segment, edifying your brand, or menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant