Foodservice Solutions® Grocerant Guru® Steven Johnson likes to say that “Success does leave clues” in the case of Yummy.com the customers have spoken and it’s consumers that are driving the success at these local grocery stores. Simply put give the customers what they want and they will come back for more and that is exactly what Yummy.com is doing focusing on ‘better, faster, fresher’.
Barnaby Montgomery, co-founder of Yummy.com, stated “good enough” value proposition won't get you success with online grocery. Your total value proposition has to be “better than” what the competition is offering because it's only way to attract the volume of sales needed to support the online business.
Now with six-outlet grocery stores in Southern California Yummy.com has processed more than 2.5 million orders; it owns and operates its entire business, including stores, trucks, etc.; and it has never raised a dollar of outside capital. In fact Yummy has funded its growth entirely from the profits of the business. Yes, success does leave clues.
Yummy.com is all about the Price, Value, Service Equilibrium. At its core Yummy.com’s value proposition is the promise to deliver online orders in about 30 minutes, but speedy delivery isn’t the whole story. The Yummy value proposition includes making the experience “better than a trip to the store.” Barnaby is fond of saying that most of his customers don’t want grocery delivery - they want a better experience.
Guided with the understanding that customer expectations will continue to change, continuous improvement is needed to maintain the promise of a shopping experience that’s “truly better than the competition.” Yummy sells grocerant niche fresh prepared food that is easily Mixed and Matched with legacy basic CPG items that can complement any meal period.
Delivery, pick-up, or walk-in Yummy.com is focused on today’s customer always evolving so that they can be prepared for tomorrow’s customers. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food has become the foundation for new avenues of food distribution.
www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us