Sunday, October 8, 2017

Buc-ee's Food is Fine but Coffee Divine

Foodservice Solutions® Grocerant Guru®, Steven Johnson stopped by a couple of Buc-ee's watched consumers day and night go inside the cleanest C-store in America and buy food, yes grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food.

Many of you may not be of the age to remember the retail foodservice buzz word QSC (quality, service, cleanliness) it’s not from a bygone era it alive and well at Bucc-ee’s clearly consumers still value QSC. So it was no surprise to the team at Foodservice Solutions® when  GasBuddy's data scientists reviewed nearly two million user reviews that cover more than 140,000 retail locations where gasoline is sold and rated Bucc-ee's received the highest ratings in the nation as being the best gas station convenience store for a cup of coffee.  Why not who would not like to go to a clean stores with lots of fresh food choices.

Gas Buddy found that more than half of Americans (56 percent) who have visited a c-store in the past three months feel that c-stores make coffee drinks as good as coffeehouses.  Note: not as good as a restaurants but better as good as coffeehouses.

Frank Beard, convenience store and retail trends analyst at GasBuddy stated "Americans love coffee! Our consumption has increased over the years with premium and gourmet coffees serving as the catalyst," … "It is evident that gas station convenience stores are taking market share from [quick-service restaurants] and cafes by creating a true coffee experience." Note the pictures on how Bucc-ee’s and QT sell coffee? When was the last time you evolved how you sell coffee?
On the state level, Tulsa, Okla.-based QuikTrip placed in the top spot in seven state, Pennsylvania-based Wawa came in third by being No. 1 in seven states; and Westborough, Mass.-based Cumberland Farms was third, being the favorite in five states in the Northeast.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

No comments:

Post a Comment