Tuesday, October 10, 2017

Marketing with relevance matters at El Pollo Loco

Limited Time Offers known as LTO’s are key drivers when a chain is injecting consumer relevance into a menu according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. That is exactly what El Pollo Loco did when they added four new handcrafted bowls to its menu for a limited time.
The four new bowls are the chicken street corn bowl (chicken, avocado, corn, cotija, citrus chili seasoning, beans, rice, creamy cilantro, cilantro), the mango shrimp bowl (shrimp, avocado, mango salsa, black beans, rice, cotija, cilantro), the double garlic chicken bowl (chicken, garlic butter, cabbage, beans, rice, pico), and the chicken guacamole jalapeno bowl (chicken, guacamole, sour cream, pickled jalapenos, cheese, beans, rice, pico).
Heather Gardea, vice president of research and development at El Pollo Loco, stated “As we thought about all of the delicious and unique choices offered in Los Angeles, we were inspired to create colorful handcrafted bowls that emulate the flavors of our hometown,” …. “While bowls are a great way to eat a meal on the go, we find it important not to sacrifice flavor for convenience. We’re excited for fans to try our delicious new handcrafted bowls, created with a variety of authentic flavors inspired by our Los Angeles heritage and combined for a tasty and fulfilling meal.”
The undercurrents of change and success within the food industry today can be traced back directly too Foodservice Solutions® 5 P’s of Ready-2-Eat and Heat-N-Eat fresh prepared food marketing. Developed by Foodservice Solutions® Grocerant Guru®, Steven Johnson in 1994; then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores,  QSR’s, and C-Store clients.  The 5 P’s are: 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success. 

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