The very first step to success is getting someone to step into your stores according to Tacoma WA based global grocerant niche consultancy Foodservice Solutions® Grocerant Guru®, Steven Johnson. The second is edifying a branded relationship with customer relevant technology. The third is elevating that experience with a sample via taste test once they are in your store according to Johnson.
Customer relevance was top of mind when Casey’s General Stores ’launched its mobile app in January 2016. Now their mobile app has surpassed 1 million downloads, making it one of the most popular fuel retailer and convenience store mobile application on the market.
Casey’s mobile app was built by GasBuddy’s Retailer Services, makers of GasBuddy Business Pages, the B2B SaaS platform for the $650 billion retail fuel and convenience store market that enables marketers to help them create a “Perfect Pit Stop” for consumers. Now with 1 million downloads I guess they understand the niche that they are in.
Terry Handley, Casey’s General Stores president and CEO stated “Working directly with GasBuddy has helped with our mission to provide our customers with exceptional service and great value on our offerings,” … “GasBuddy has a strong understanding of the industry and provides the technology necessary for us to reach our customers and remain competitive.”
Casey’s mobile app has soared to incredible popularity with features and functions that enable its consumers to order pizza, made-to-order sub sandwiches and appetizers. Casey’s recently completed the implementation of online ordering in all of its stores company-wide, and the Casey’s app makes online ordering even more convenient for customers using their mobile devices.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869