Sunday, October 1, 2017

Beef on Wheels Lion’s Choice Launches Food Truck

There is a reason some companies have been around a long time.  In the case of Lion’s Choice, the St. Louis-based quick-service restaurant chain the reasons are very clear they evolve with consumers according to Tacoma, WA, based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Mike Kupstas, CEO of Lion’s Choice stated “For 50 years our loyal customers have been coming to us, and now we’re hitting the road to come to them,”… “Creating the ‘Lean Roast Beef Machine’ is something our customers have been asking for, and we’re excited to bring our friendly service, legendary roast beef, fries and signature soft-serve custard to locations all over St. Louis.”
The first food truck for Lion’s Choice is called “The Lean Roast Beef Machine”.  It is a 29-foot, custom-built truck has taken to the streets, serving the chain’s famous roast beef sandwiches, natural-cut fries and flavor burst custard at locations throughout the St. Louis metropolitan area.
New truck new sandwich called ‘The Butcher Block sandwich’ which combines Lion’s Choice’s famous roast beef, hickory smoked ham and oven roasted turkey stacked high on a brioche bun with Swiss cheese, honey horseradish sauce and romaine lettuce.
Kupstas continued “While we are best known for our roast beef sandwiches, customers also have come to love our ham and turkey sandwiches….The Butcher Block is a great way to experience all three of our quality meats with one satisfying sandwich. It’s the perfect solution for those customers who can’t decide which sandwich to choose, and the honey horseradish provides a perfect little kick.”

Consumers are dynamic not static are you evolving with your customers? Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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