If success leaves clues and it does one clue that no one in the foodservice sector should overlook is ‘watch what Starbucks does’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based global foodservice consultancy www.FoodserviceSolutions.us .
Most regular readers of this blog know that Starbucks was founded in 1971 and is now over 46+ years old and not only a category leader it is an industry leader in Coffee, Retail CPG, Foodservice Technology, Customer Service, Grocerant niche Fresh Food, personal use coffee pots, cups OK you know I could go on and on. In fact the team at Foodservice Solutions® has named Howard Schultz Food Merchant of the year more than on three occasions. Is your brand evolving selling more food more products that last year?
Now Foursquare released its Quick-Service Restaurant Loyalty Index. The company ranked the top 50 chains in the U.S., according to customer loyalty. Foursquare analyzed the foot traffic trails of more than 2.5 million Americans for the study no small feat. Here are the top 10 chains, ranked.
Starbucks, McDonald’s, Dunkin’ Donuts Tim Hortons Chick-fil-A, Whataburger, Sonic Drive-In, The Coffee Bean & Tea Leaf, Taco Bell, and Panera Bread.
Consumers are dynamic not static the only way Starbucks can lead in customer loyalty after 46 years is they continue to evolve. Recently Starbucks closed it online retail store, do you know why? Online Starbucks consumer touchpoints were rated some of the best in the industry. So why did they close it? What have you changed up lately? Where is your growth coming from? Is your brand FIRST in any category?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.