7-Eleven $7 Date Night Deal a Home Run

Brand marketing is but one of the marketing strengths of 7-Eleven.  Regular readers of this blog know that it was back in 1969 that 7-Eleven trademarked the Slurpee and began it drive into retail foodservice with vigor.  One of the others in leveraging the power of limited time offers (LTO’s) according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Now 7-Eleven new LTO is a one-stop dating deal that includes a large hot pizza, a Coca-Cola beverage and a one-night Redbox movie rental for less than $7 total. The deal runs through Jan. 2 at participating 7-Eleven convenience stores.

To take advantage of the offer, customers can purchase a large triple cheese or pepperoni pizza for $5.55. They will receive a pizza box-top coupon good for $1 off a pizza purchase and a code for a free one-night Redbox movie rental that's good right away. Pizza lovers can save another $1 when a two-liter bottle of any Coca-Cola beverage is added to the sale of a large pizza. The code can be used at the time of purchase, or on a later visit.

There will be a unique Redbox promo code will come attached to the top of 7-Eleven whole pizza boxes while supplies last. It can be entered at any of Redbox's more than 41,500 U.S. kiosks for a one-night DVD rental until its Jan. 14 expiration date.

There are more than 2,500 Redbox kiosks are installed at 7-Eleven stores nationwide. To locate a kiosk, film fans can enter their ZIP codes at redbox.com/locations or download the Redbox app, which lets users find a location, browse and reserve movies in advance.

Laura Gordon, 7-Eleven vice president of marketing and brand innovation "This is the first time 7-Eleven and Redbox have teamed up for a pizza and movie-night offer, and fall is the perfect time for a movie and meal deal," …"Temperatures drop, it's getting dark earlier and people are looking for at-home entertainment options. What's better than large hot pizza, ice cold Coke and a free movie night?"

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.