Foodservice
Solutions® FIVE P’s of Food
Marketing
have proven a platform to drive top line sales and bottom line profits for
chain restaurants, chain convenience stores, grocery stores offering grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food since 1991 according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®.
Domino's
has found incremental success with technology, a reformulated pizza, delivery
cars that separate it from competitors.
Now Domino’s is positioned leverage technologies operational efficiency, flavor, and price too drive
incremental sales through the end of the year.
Will Domino’s by expanding its digital orders by offering 50% off
online pizza orders for a
limited time for the next 10 days disrupt
the sales momentum other pizza chains have found or will it just spark a price
war within the pizza sector in 2018?
Jenny Fouracre, Domino's stated "About half of the people at our
headquarters work in developing and supporting the digital side of the
business, which allows the stores to focus on creating amazing food and
delivering the best customer experience, with less time spent on the phone
taking orders," "With 50% off
online pizza orders, hungry customers who haven't tried out digital ordering
might just succumb to the tempting price and maybe discover online ordering is
easier than they thought.”
The Domino’s deal includes any menu-priced pizza that’s
ordered through the chain’s online channels, which include its website and app. While operational efficiencies are important
and technology is a great platform to achieve those efficiencies remember
Domino’s fixed the food first. Is your
brand ready to grow?
Are you ready for
some fresh ideations? Do your food marketing tactics look more like yesterday
that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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