Regular readers of this blog know that consumer like to Eat-Out with Eating-In as documented many times over the past eight years by our own Grocerant Guru®. In fact the team at Tacoma, WA based Foodservice Solutions® after identifying, quantifying, and qualifying Eating-In while Eating-Out has called it the new normal within retail foodservice.
Now even legacy food research companies the ilk of The NPD Group have decided the team at Foodservice Solutions® was dead right, spot-on, and correct. In the most recent National Eating Trends Report NPD found that “Unlike recent generations, consumers today are shifting toward eating more dinners at home, including those purchased at restaurants” Think about it; eating-in while eating-out.
NPD found “the trend toward incorporating foodservice items from restaurants or retail into a “blended” in-home dinner is on the rise, NPD found. In the year ended in February 2017, 18 percent of in-home meals included at least one ready-to-eat item from foodservice, up from 15.5 percent in 2015.” The report found adults under age 40, which includes Millennials and Gen Z, as the primary consumers of the trend.
Regular readers of this blog are also familiar with Foodservice Solutions® FIVE P’s of Food Marketing. The Five P’s were vetted, when they were identified, quantified, and qualified. The FIVE P’s outlined seven years ago the undercurrents driving change within retail foodservice today. NPD is catching up.
NPD went on to say “The lower cost to eat at home and higher cost to eat at restaurants, combined with the ability to order and have delivered just about anything online, are among the reasons consumers are eating more at home. Additionally, there are fewer Americans in the workforce today, due in part to a larger retirement-age population.” However to the Team at Foodservice Solutions® it looks a lot like our work back in 2010.
Here’s our point today there is a reason we have over 275,000 followers on the business social media site LinkedIn. Industry professionals know the team at Foodservice Solutions® and our Grocerant Guru® have been the leading foodservice insight, market positioning, and trend undercurrents experts’ for the past ten years. We just wanted to thank you for flowing us asking us the best questions that push us to do our best for you and companies that want to move forward by Looking A Customer Ahead.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869