There are times when the customer moves and you simply have to move with them according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Bandwagon marketing / copycat marketing has been around for a long time there are times chains simply have to jump on the bandwagon or risk losing customers, sales, and profits.
The first thing regular readers of this blog will want to know is will the Pizza Sector slip even more? The simple answer is no. We will see the Pizza sector sales flatten but they should stabilize a bit as McDonald’s had a greater impact on the pizza sector than will Wendy’s. That said Wendy’s delivery will show very positive results according to the team conducting grocerant scorecards at Foodservice Solutions®.
By January 1, 2018 Wendy’s expects to offer delivery via DoorDash a close to 2,500 restaurants in 48 markets. Wendy’s president and chief executive officer Todd Penegor said during a conference call Wednesday the chain was “excited about expanding access to our brand further and continue to find new ways to provide convenience to our customers.”
Delivery will help extend same store sales growth at Wendy’s. This we Wendy’s announced that they had their 19th consecutive quarter of positive same-store sales in North America. The brand opened 42 new restaurants in the third quarter and has opened 110 units year-to-date, which is almost 30 more than this time a year ago. Delivery will help drive top line growth and bottom line profits along with incremental customer relevance.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.