Regular readers of
this blog know that Wow Bao, a fast-casual
concept specializing in savory steamed buns, pan-seared dumplings, and rice
& noodle bowls. What you don’t know
is that the next-generation store, opening December 1, is set to become
Chicago’s first and only fully automated dining experience according to Steve Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
Wow
Bao was the first
brand to license the innovative eatsa technology platform,
Wow Bao’s restaurant will feature an automated storefront that enables digital
ordering via mobile app or in-store kiosk, delivering both a seamless customer
experience and optimum food delivery speed.
When the orders are
placed, diners will pick up their food via one of 12 custom LED-lit cubbies.
Displaying the guest’s name along with social media-friendly animation, each
cubby will give a series of prompts, including when the food is cooking or when
to double tap and open for a completed order. A Wow Bao “concierge” will be on
hand to answer any questions and explain the process within the store.
Wow Bao plans to
expand utilizing this new technology, expecting to double its number of
locations in 2018.Wow Bao’s brand new mobile app will launch simultaneously
with the opening of the new location, allowing diners to order on the go with
ease.
Wow Bao President
Geoff Alexander. “We couldn’t be more excited to be the first restaurant
partner for eatsa and look forward to delivering the same high-quality food our
customers expect in a way they have never seen before.”
Wow Bao’s signature
lunch and dinner menus will be available to enjoy for dine-in, carryout, and
delivery service. In addition, the new location will offer brand new bao and
rice bowl options, a coffee program complete with Do-Rite donuts for breakfast,
and a late-night window for after-hour cravings during warmer weather.
Are you ready for
some fresh ideations? Do your food marketing tactics look more like yesterday
that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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